https://www.simonhirsch.com/about daily 0.75 2023-01-11 https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1600534985512-Y50J2NL4YSOIMV4YE2ZA/Simon_simon_about+5.png About https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1600535047079-1E4SI0081EEB4PH6ZGBW/Simon_simon_mountains.png About https://www.simonhirsch.com/work daily 1.0 2023-01-11 https://www.simonhirsch.com/work/none monthly 0.5 2020-09-10 https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599441114059-NYG9W29VW8P9HTYDFIB7/Citi_barriers.png Work - Increasing Retail Card Usage - “I don't actively look for cards, but I got 25% off, ’OK, cool.’ Best Buy is convenient, too, for purchases in the store. That's when I use the card.” — Participant Interview https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599441208321-OK2Z845P26XOCIR598QZ/Citi_big+credit+cartoon.png Work - Increasing Retail Card Usage https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599441358011-ZSHLD00KF92LODON4O3D/Citi_game+based+simulations.png Work - Increasing Retail Card Usage Pictured above is an example of the game-based simulation I developed. After building a wallet participants are brought to this game board. This board represents one of four seasons; at the end of the second season the intervention is tested. https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599441416641-FZ0ITWD9H05GZLQCI0S2/Citi_intervention.png Work - Increasing Retail Card Usage Pictured above is an example of one of the interventions tested in our research. The strategy for this intervention is 'using the card inside of the store’ (i.e. internal category selection). Other strategies included: External shopping category selection, reward type selection, shopping event selection, smart shopper, peace of mind, comparison to general purpose credit cards, and reward tier selection. https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599441594021-TCILLTI167FWDWZQVL4K/Citi_Insights+II.png Work - Increasing Retail Card Usage Pictured above is an example of how a customer might organize the cards in her wallet — including frequency and context of use. https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599441743524-05KXK6PB710ELZYX69DJ/Citi_Solution.png Work - Increasing Retail Card Usage https://www.simonhirsch.com/work/emerge-5hle4 monthly 0.5 2020-09-09 https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1600201534223-MVPRAOQNYR1VMTFLUBIP/Marcus_research_5.png Work - Consolidating Debt as Intended https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599445041626-CQM3YKWL2JRFY2ROL8JR/Marcus_worried+face.png Work - Consolidating Debt as Intended - “My kid broke his arm and I took out a loan because after the hospital bills I needed cash quickly. I knew exactly what the loan’s purpose was, but then I had a school loan that I was playing catch up with…” — Research Participant https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599445161376-35CIXII1VYABO3I627NY/Marcus+2.png Work - Consolidating Debt as Intended Pictured above is an example of one of the 12 situations that our research participants experienced in the game. We explored situations before, during, and after the loan was disbursed. In this example, participants use a tablet to select one of the three multiple choices option on the screen. https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599445274125-VWC9937VC2RGERKFCZXU/Marcus+3.png Work - Consolidating Debt as Intended https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599445357725-1VJBIXL3AQVKX9ZDYSHW/Marcus+4.png Work - Consolidating Debt as Intended Pictured above is an alternative user flow that allows customers to more fully and clearly articulate their intention for the loan. By clarifying the intent the user feels more confident in how their loan is planned to be used. https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599610940774-VUADSKY06ONRHQIARKE1/Marcus_Lets+get+started.png Work - Consolidating Debt as Intended Pictured above is a re-imagined user flow in which customers must first select their reason(s) for the loan. By clarifying their intention, users feel more confident in the loan amount calculation and their ability to consolidate debt. https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599445592369-UM6H7OILEF88GCYJ7K5F/Marcus+6.png Work - Consolidating Debt as Intended Pictured above is a Loan Planning tool that is designed to legitimize the kinds of uses that a customer may have for their loan, and to help customers feel more confident in their desired loan amount. https://www.simonhirsch.com/work/circuit-9d53y monthly 0.5 2021-01-07 https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599437634388-871PSB6RD2XC5ETBLSY3/BMGF_pressing+challenge.png Work - Improving Health Care Delivery https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599438480974-V1D5Z41HBF6UU94RPDIP/BMGF_making+sense_2+of+4.png Work - Improving Health Care Delivery https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599438207003-COPV6ACC8U8S2OYW99SG/BMGF_making+sense_3+of+4.png Work - Improving Health Care Delivery https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599498207849-WOIBIKQ81DB93QXARYBN/BMGF_Process+7.png Work - Improving Health Care Delivery https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599437873972-OHI98JKID5WB41HT5T33/BMGF_making+sense_1+of+4.png Work - Improving Health Care Delivery https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599438107492-BQKP4WHJFM3P2SAGSSX6/BMGF_Making+sense_4+of+4.png Work - Improving Health Care Delivery https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599439147185-L4DYHPKP6CXOS6KWRE3L/BMGF_State+level+III.png Work - Improving Health Care Delivery Pictured above is the Executive Summary Dashboard tool co-created with the government to help state managers focus on high-level challenges, based on qualitative data I collected during my immersive research https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599439229743-HWG91HNZ635I8YVCKKJN/BMGF_grassroots+III.png Work - Improving Health Care Delivery Pictured above is the Diagnostic Dashboard tool I co-created to help district, town, and facility managers focus on specific challenges, based on qualitative data collected during field visits, interviews, and observations. https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599578280531-PPTSVZ8VMHHYLAK0L2ET/BMGF_Empowering+II.png Work - Improving Health Care Delivery District-level, monthly planning and review session in Hardoi District, where the dashboard tool was featured. After piloting the tool, I worked with government managers and the Chief Minister’s Office to draft an Executive Order mandating the tool’s use. https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599439693850-XPJQPA78J0BL051GOX5V/BMGF_delivering+change.png Work - Improving Health Care Delivery *The National Family Health Survey 2015-16 (NFHS-4), the fourth in the series, provides information on population, health and nutrition for each State; Institutional Deliveries (pregnant women in Uttar Pradesh (UP) delivering in a government run health facility) increased from 22% to 68%; Maternal Mortality Rate (MMR) declined from 440 to 216 deaths/ 100,000 live births in Uttar Pradesh (UP) **The success of this intervention ultimately comes down to: (1) project leadership and oversight by the University of Manitoba, the Bill & Melinda Gates Foundation, and the Government of Uttar Pradesh (2) Hard work on the ground from the Technical Support Unit teaching and training best clinical and public health practices to nurses/ doctors in medical facilities and community health workers in towns across UP, and (3) collaboration with government health system managers, NGO, and private sector partners. For first time health-seeking behaviors and clinical practices were being captured and analyzed holistically and comprehensively. This dashboard tool helped illuminate opportunities for the Government to close gaps in the state’s health system on its journey towards improved maternal, newborn, and child health. https://www.simonhirsch.com/work/empowering-a-womens-pregnancy-journey monthly 0.5 2020-09-10 https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599708444656-XCBP33T0Z0HWP092LCD3/Gwener_Quote2.png Work - Delivering Diagnostic Data - “The cruel irony in today’s system is that you can’t test your fertility until you’ve proven that you can’t have a child. Which you can’t find out until you start trying to have a child to begin with.” — New York Times (Feb. 20, 2019) https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599708554524-21DB1374M96OZUXZ2Q2F/Gwener_Segmentation+II.png Work - Delivering Diagnostic Data Pictured above are the three dominant customer segments that emerged from our research. Wonderers are thinking ahead and curious about difficulties she may experience during pregnancy; Planners have a firm timeline in mind of when they’d like to conceive and are likely already familiar — or experimenting with — cycle tracking tools; Troubleshooters have been unsuccessful conceiving for several months are are looking for answers. https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599708862656-L0GK3ZXWY3X0K3KB4AAG/Gwener3.png Work - Delivering Diagnostic Data Pictured above is a journey map depicting the user journey and experiences of three distinct segments which can be grouped into two different journeys. One journey is ‘pregnancy-led’ and the other journey is ‘fertility-led.’ Journey stages are are found along the horizontal axis on the top, and each segment is plotted along along that axis based on where they would start their journey. Below are the different barriers users face during each journey stage. https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599709036295-6C8DBJJ09YEE7YWRXNLI/Gwener4.png Work - Delivering Diagnostic Data https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599750701534-YW6GXP5FSJL31SINF45J/Gwener_Biz+viability+a.png Work - Delivering Diagnostic Data https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599750913110-PL43T0I05P9BEMRCVLUT/Gwener_biz+viability+b.png Work - Delivering Diagnostic Data https://images.squarespace-cdn.com/content/v1/5f4f068bee0b1d1076ef14a7/1599711145494-V1SOE3DBMSO98U5ILHIL/Gwener_partnerships+II.png Work - Delivering Diagnostic Data https://www.simonhirsch.com/contact daily 0.75 2020-09-10